Commemorative Brands, Inc., the parent company of Balfou, ArtCarved and Keystone class rings brands and a leading manufacturer and marketer of recognition products, has endorsed the No Dirty Gold campaign's human rights and environmental principles for more responsible gold production, principles the campaign refers to as the Golden Rules.

Balfour, ArtCarved and Keystone understand that their customers, made up mostly of high school and college students, are firmly committed to social responsibility. By supporting the No Dirty Gold campaign's Golden Rules,the class rings brands hope to reflect the values of the many students around the country who have a deep commitment to environmental and social justice.

Key Facts to Know:

• By signing onto the campaign's Golden Rules, Balfour, ArtCarved and Keystone become the first class rings manufacturers to call on the mining industry to extract and manufacture gold under the highest social, human rights and environmental standards.

• Balfour, ArtCarved and Keystone join other jewelry retailers such as Tiffany & Co., Zales and Helzberg Diamonds in their support of the No Dirty Gold campaign's Golden Rules.

• Balfour, ArtCarved and Keystone utilize the highest jewelry manufacturing processing standards, including using recycled gold and adhering to the diamond Kimberley Process. The brands also comply with all Fair Labor Association employment standards.

• According to the U.S. Geological Survey, more than 80 percent of the gold consumed in the United States is used to make jewelry.

The No Dirty Gold Campaign

The No Dirty Gold campaign is a Washington, DC-based collaboration between the international relief and development organization Oxfam America and the environmental advocacy organization EARTHWORKS. Since the No Dirty Gold campaign was launched in 2004, more than 55,000 people around the world have signed a petition calling for cleaner gold production. In addition, nineteen major jewelry retailers, including Tiffany & Co., Helzberg Diamonds, and Zale Corp., have endorsed the campaigns Golden Rules for more responsible mining. More information regarding No Dirty Gold is available at www.nodirtygold.org.

Commemorative Brands, Inc.

Headquartered in Austin, Texas, American Achievement Corporation's Commemorative Brands, Inc. is a leading manufacturer and supplier of commemorative jewelry, from class rings for colleges, universities and high schools across the country, to wedding and affinity jewelry. The company has been creating class and sports achievement rings and accessories for almost 100 years. American Achievement Corporation is a Fenway Partners portfolio company. More information about CBI's three class ring brands is available at www.balfour.com, www.artcarved.com and www.walmart.com.